January 18, 2009
Did you know that 85% of web users rely on search engines to locate hotel information? This may not come as a surprise to you, as we all know how effective search engines are and how useful they are in looking for information.
There is no doubt that search engines have become the market makers of the Internet and an effective way of promoting hotels online. They connect travelers and hotels from all over the globe, and enable them to find exactly what they want, when they want it. Various search engines like Google, Yahoo and MSN give travelers easy access to 1000’s of hotel websites online, making it convenient for them to look for hotels. But in order to target a specific audience who are only looking for hotel accommodation and are interested in getting the best hotel deals online; Hotel Search Engines have entered the market.
What are Hotel Search Engines?
Just as how Google and Yahoo search engines are capable of searching for anything and everything on the face of this earth, Hotel Search Engines are specifically built for the Hotel Industry. All the traveler has to do is log on to any of the Hotel Search Engines and enter the destination he wishes to visit. He then gets a list of hotels to choose from. Not just that, he can also compare rates, amenities and images provided by the hotels. Hotel Search Engines greatly benefit the traveler by offering him the ideal accommodation for his trip.
By listing your hotel website on any of the popular Hotel Search Engines you can drive ‘qualified traffic’ and not just ‘traffic’ to your website. This helps enhance your business opportunities to a great extent and create a greater probability of travelers visiting your website. Hotel Search Engines help maximize your presence on the Internet to a very focused audience at an economic cost and reach out to millions of accommodation searchers online.
Through Hotel Search Engines travelers can view your hotel details and directly visit your hotel website for reservations. This way you can build your property's brand on the web and increase the number of bookings you generate from the Internet.
Recently iXiGo launched a Hotel Search Engine, covering 4500 hotels in 320 Indian cities. iXiGO’s hotel search accesses more than 30 leading national and international hotel booking websites, enabling comparisons of room tariffs of the same hotel across multiple sites within a few seconds. iXiGo sorts accommodation by price, star ratings and amenities and also allows detailed views for maps and photos; all in a single webpage.
Ase.net is another popular hotel search engine and considered as one of the best ways to search for hotels, motels, inns, and holiday rental accommodation anywhere in the world. It has more than 150,000 individual properties in its location based hotel search engine, many with multiple web pages so that the traveler can compare prices from different suppliers.
Hotelrooms.com allows the traveler to check out some of the most popular vacation destinations for beach hotels, spa resorts, suites and luxury hotels. It has a list of some of the best hotel specials for cheap hotel deals and the best discount rates.
Ghumichale.com is another comprehensive hotel search engine wherein a customer just has to select the city, and enter the search button. The search results give hotels comparison results after searching over 900,000 hotel deals across the globe. The traveler can then make his decision by comparing the prices and check the hotel images from the database of over 20,00,000 images and over 24,00,000 hotel reviews. It covers all types of hotels, from 5 star and 7 star hotels to budget or economical hotels.
There are various Hotel Search Engines that have entered the market and it is up to you to choose which one would be most beneficial to your business.
Also keep in mind, that once you manage to generate traffic to your website through these Hotel Search Engines, you should also be able to allow the guest to pay up immediately and give him a confirmation in real time. This is possible by having a good booking engine for your hotel website. A comprehensive booking engine will allow you to instantly close a sale and stop the customer from moving on to a competing hotel website.
Hotel Search Engines are slowly gaining popularity and will soon become an indispensable part of the any traveler’s agenda. So hurry! And get yourself listed on the Hotel Search Engines and you will soon witness a drastic change in your hotel business.